Here’s an article that talks about the best ways to make money on YouTube in Nigeria.
The best way to make money on Youtube is all the ways. What do I mean?
Making money on Youtube is not just for some entrepreneurs, a few recognized musicians, or huge influencers. There are various ways for regular people to earn money on Youtube.
Youtube is a platform with a massive audience of over one billion unique users every month, and many creators are making money by using the Youtube Partner Program.
With every 1000 views, creators will get an approximate $2-$4. This might seem small, but if you consider making 100 videos and they have 5000 views each, that would already amount to $1000 – $2000.
And that’s a good enough amount of money.
But this is not the only way, or to be sincere, the best way to monetize your Youtube channel.
Read on, as this article explains some other ways to make money with your Youtube channel, along with a step-by-step guide.
5 Best Ways to Make Money on YouTube in Nigeria
1. Make Money on Youtube through Sponsorship
It’s not surprising that this is a popular way YouTubers make money. Being an influencer is not limited to Instagram alone.
The benefit of the #sponcon technique is that you don’t need to give Youtube a cut of your money. You negotiate and get paid directly by the brand.
Most brands will be ready to hear from you if you have a large and engaged audience to offer them – plus valuable content relevant to their target market.
For example, Youtuber Mark Angel, a.k.a Mark Angel Comedy, is prominent in comedy. He’s so big that numerous brands partner with him to reach a wider audience.
To be eligible for a sponsorship, you will need to provide a detailed proposal of things you’re willing to offer. Make sure you properly understand your audience and the brand you want to form a partnership with.
An advantage of this way of making money on Youtube is that the amount of money you will acquire from sponsorships is higher than Youtube ad revenue.
So, to get brand deals and become a Youtube influencer, you will need to keep making noise about your services so you can be discovered.
Steps to landing a brand deal or sponsorship
- Search for brands and campaigns that fit your audience.
- Prepare a proposal and pitch your creative ideas to the brand within their reach (like 30-60 shoutouts, product review, etc.)
- Make a deal
- If accepted, create content and seek approval from the brand
- Get paid
2. Make Money by Joining Youtube Partner Program
You don’t necessarily need to partner with Youtube to start making money. Google Adsense places the ads in your videos and pays you for them. Just set up an Adwords account and get enough views for your videos.
However, by joining the Youtube Partner Program, you can access its unique features. Being a Youtube Partner gives you multiple ways of making money: video ads and channel memberships, Youtube Premium subscription fees, and the merchandise shelf.
Steps to make money on Youtube Partner Program
Create a Youtube channel
Create and grow your channel to meet the requirements of the Youtube Partner Program:
To join the Youtube Partner program, you need at least 1,000 subscribers on your channel, with a minimum of 4,000 watch hours in the past 12 months.
Set up your Adsense account:
This is easy. Follow Youtube’s official guide to Adsense accounts.
Check out your new monetization features:
There is a different eligibility requirement for each monetization channel. For example:
- Ad revenue: to earn from ads, you must be at least 18 years old and create advertiser-friendly content. Youtube advertisers will feel at ease running ads on your videos if they are less controversial, and this equals more money for you.
- Youtube Premium revenue: when a Youtube premium member watches any of your videos, you automatically get a cut of their subscription fee.
- Channel memberships: You need to be at least 18 years old and have above 30,000 subscribers to enjoy this feature. Then you can start selling memberships to your loyal subscribers (that is, your fans decide to pay you an extra fee).
- Merchandise shelf: To gain access to selling merch from Youtube’s merchandise shelf, you need to have a minimum of 10,000 subscribers and be at least 18 years old.
- Super Chat payments: This feature is location-specific, and you need to be at least 18 years old. This feature will make your fans pay to highlight their messages in your live chats during a live stream.
3. Become an affiliate partner on Youtube
Affiliate marketing means selling other people’s products in exchange for a cut or commission. If you have a loyal and engaging Youtube audience but not many subscribers yet, search for brands that invest in affiliate marketing.
Several companies are ready to offer attractive deals to affiliate marketers who help promote their products, including big brands like eBay and Amazon.
When you affiliate for any business, you can tell your viewers to visit a company’s specific product page or online store. You get a percentage when they make a sale through your affiliate link.
So, rather than relying solely on static blogs to lead people to your affiliate links, you can create a lively Youtube channel and use it as a primary magnet to drive traffic and make more money.
Setting up an affiliate partnership is similar to getting sponsorship deals. You can refer back to tip #1 to get started.
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Top 5 affiliate marketing programs in Nigeria:
- Amazon Affiliate Program
- Bet9ja Affiliate Program
- Jumia Affiliate Program
- Aliexpress Affiliate Program
- Konga Affiliate Program
To earn as an affiliate marketer on Youtube, create tutorials on “how to use this product,” or review affiliate products. However, remember to put your affiliate link in your description box to get your credit for sales.
4. Sell your Products or Service
If you want to have complete control and 100% of the revenue coming in through your Youtube channel, you need to know what your audience needs and sell it to them.
For example, let’s say you have hair growth oil that you sell for $150. If you can convert one viewer in every 1000 views to a customer for your hair growth oil, you’ll have made $0.15 per view – and this is 50 times more than what you would make with Youtube ads.
You can also make more money by selling your products on popular e-commerce platforms like Shopify, Amazon, Konga, or Jumia. You will be given an online store to market your products on these platforms.
By linking or mentioning your products in your Youtube videos, you can direct customers to your e-commerce store on any of the platforms and make some additional money.
5. Make Money through Crowdfunding
It is now a common thing to solicit donations online. So whether you’re looking to fund a personal, channel-related project or looking to build ongoing revenue from a pool of small monthly contributions, crowdfunding is another way to make money on Youtube.
Steps to Utilize Crowdfunding on Youtube
Create a crowdfunding account:
Crowdfunding sites like Kickstarter or GoFundMe are excellent for one-off campaigns to buy a new laptop, a new mic, or anything else. However, for recurring funding, Patreon is a top choice.
Promote your crowdfunding campaigns in your videos:
Share your clear goals with your audience, so they know what to expect when you’ve succeeded.
Also, offer something enticing to your fans as they decide how much they wish to donate.
Go beyond Youtube:
To have a successful campaign, you will need to optimize multiple platforms. Here is some advice on promoting your Youtube channel (and your crowdfunding campaign) on other media.
6. Offer Video Editing Services
As a YouTube creator, the first lucrative skill with market demand is video editing — given you’ve been doing it for your own videos.
Numerous brands continue debuting their new channels, so offering them a concierge YouTube video editing service could make you a decent amount of money. I’ve personally paid over $500 hiring professionals to put together my raw footage into polished YouTube videos because editing seems tedious to learn.
But video editing requires specialized expertise, consumes time, and requires creativity to ensure the information flows well and keeps the viewer engaged. If you create video sketches regularly for your channel, they will improve your skills — while also elevating your portfolio.
To find clients, your network is a great place to start because they might already be aware of your YouTube channel and the quality of your videos.
Pitching to local businesses where you live is also a great bet. You can tell them how YouTube aids discoverability and can help them get more business — besides building their brand.
Lastly, you can try freelance marketplaces such as Fiverr, Upwork, and Freelancer to get your first few clients.
At these platforms, you can even offer packages depending on the components of video editing you will take care of including color correction, color grading, adding transitions, sound design, subtitles, video run time, and the like.
If you like offering video editing services, then consider the first few freelance jobs on these marketplaces as valuable professional experience. But walk away from them ASAP because gigs tend to pay less and the competition is fierce.
Frequently Asked Questions
How do Nigerian Youtubers make money?
- Create your Youtube account and build your audience/viewers
- Set up your Youtube channel for monetization
- Get paid through Google Adsense
- Attract brands to partner with your channel
- Make money from selling your products or service
- Make more money through funding from fans.
How much money do you make per 1000 views on Youtube in Nigeria?
A Nigerian Youtuber earns per 1000 views is an average CPM (cost per mile) of $0.05. So, to make $100, you will need at least 2,000,000 views.
Who is the highest-paid Youtuber in Nigeria?
The #1 on the highest-paid Nigerian Youtubers is Mark Angel Comedy. His Youtube channel ranks first in Africa to hit 1 million subscribers. And presently, he is the most followed Youtuber in Nigeria, with 8 million subscribers.
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How do you get 1000 subscribers on Youtube?
- Focus on your audience, not revenue
- Break your 1000-subscriber goal into smaller goals (100, 250, 500, etc.)
- Define your Unique Value Proposition on Youtube
- Pay attention to your Youtube content that converts
- Identify which videos attract the most subscribers
- Create an engaging trailer for your Youtube channel
How do I check my Youtube earnings?
- Sign in to Youtube Studio
- Select Analytics from the left menu
- Click on Revenue from the top menu
How much money can you earn on Youtube?
Success doesn’t happen overnight! It takes a lot of time, consistency, and hard work (bonus tip: luck). Youtube is an excellent way to make more money for your business; however, it isn’t an easy task.
To make money on Youtube in Nigeria, you’ll need to attract thousands of viewers to each video you create. To achieve this, you’ll need to gain audience trust for your channel by making quality and consistent content that informs, entertains, and engages.
Fortunately, you can combine different ways of making money on Youtube to boost your monthly revenue. This way, you don’t need to depend solely on advertising or be held back with the new Youtube advertiser policies.
However, ensure your audience finds your video content of high quality. If you have spare money, you can choose a good digital camera to help you achieve this rather than using your phone’s camera.
Video is eating the internet, and as a video creator, YouTube is an incredible place to get exposure for your work. However, pay through AdSense is dismal, and the top earners eat over 90% of the pie. So experiment with multiple monetization strategies depending on what makes sense for your YouTube channel.
Also don’t start a YouTube channel with the sole purpose of making money because things can get really messy. You should like creating videos to be able to put in the hard work at those times and push through growth plateaus.
Simultaneously don’t wait for years (or try to generate millions of views) before making cash. Start offering video editing or other kinds of services — and create multiple income streams.
Also, note that to make money of any kind from YouTube you need to follow the community guidelines. To stay clear of trouble, stay away from creating inappropriate content that’s spammy, hateful, infringes on copyrights, or anything that might get reported.